Afshan Rauf

Management & HRM Department

Senior Lecturer

Counseling hours : Tuesday and Thursday: 11:00 am to 01:00 pm


Afshan Rauf holds a Master’s Degree from Edge Hill University, UK in HRM and Master’s in Economics from Karachi University. She has worked for diversified industries both local and abroad mainly FMCG, Telecom, Brokerage and Retail for almost 8 years both in Customer Services and HR. She became Academician by choice since 2014 and is currently pursuing her Doctorate from Iqra University.

PhD Candidate – Majors in HR 2015 to date
MBA (HRM) Edge Hill University, UK (2010-2011)
Awarded DistinctionDissertation Project on “Training as an Investment rather cost”
Masters in Economics Karachi University(2006-2008)
B.Com Karachi University(2002-2003)



Senior Lectures                       IoBM University                                       Jan 2016 to date

  • Courses: Organizational Behavior, Management, Organizational Change and Development, Human Resource Management, Recruitment and Selection, Performance Management.
  • Involved in different arranging different colloquium/conferences.
  • Involved in Industry Engagement related Capstone Projects.

Lecturer                      Mohammad Ali Jinnah University                     June 2014 to July 2015

  • Courses: Organizational Behavior, Management and Performance Management (HR), Human Resource Management.
  • Organized events like Job Fair, Milad.

Abacus Consultant                                               Jun 2013 – Dec 2013

HR Consultant

  • Worked on Salary and Benefits survey of top 130 local and MNC’s.

Habib Oil Mills Ltd                                               Jun 2012 – Jun 2013

Assistant Manager HR

  • Policies and Procedures, Recruitment cycle and conducted recruitment drives, TNA and ensure smooth delivery of trainings.
  • Worked with operations team for attendance, insurance claims and data base management.
  • Worked on HRMS modules.
  1. Capstone Projects – Spring –Summer 2017
  2. Guest Speaker Sessions
  • Area of research interest is to explore HR Analytics and the bottom line impact of HR practices.
  • To enhance learning by assigning tasks and projects that gives real exposure of working practices.
  • Areas of Organizational Psychology
  • Poster Presentation was conducted on the Current Performance Management Practices for the elective course of HRM – Performance Appraisal and Management.
  • Rauf.A ,Gulzar.S, and Baig.J; (2016) “Measuring the effectiveness of HR Metrics on Return on Investment – An empirical study on Pakistani Organizations” presented in the International Business Information Management Association Conference presented at Seville, Spain and published in conference proceedings .
  • Gulzar.S, Advani, A and Rauf.A; (2016) “Employee Retention – A key to effective Organizational Performance” presented in the International Business Information Management Association Conference presented at Seville, Spain and published in conference proceedings .
  • Qamar. A, Mumtaz. S, Rauf.A and Shamsi.F.A; (2016) “Relationship between Recruitment and Selection Practices and Employees Job performance in Banking Sector in Pakistan. A Comparative Analysis of local and foreign Banks”, presented in IBA Sukkur 1st International Conference of Business, Economics and Education Management and published in conference proceedings.
HEC recognized conferences – Conference Proceedings are Thompson Reuters, ISI, Scopus and Australian Research Council Indexed
  1. Molvi. Q.A, and Rauf.A; (2018) “Entrepreneurial Inclination of Students of a Leading Business School of Karachi”. (Accepted for publication in Oct 2018 in PBR)
  2. Rauf. A, and Mehmood, K; “HR in VUCA World. Analytics for Partnering. Human Resource Management Journal. Wiley. (In review process).
Conferences and Workshops Attended:
Institute/Company Details Date
MAP Value Innovation Workshop Feb 2018
IoBM Design Thinking Workshop Jan 2018
ELN Workshop on Classroom Behaviour Management Jul 2017
IoBM “Game-Changing Creativity – How do Creative Thinkers Outperform Experts and Experience?” Jun 2017
IoBM The New Frontiers in Higher Education – Incorporating EQ in Academia Apr 2017
IoBM Using Big Data Analytics in Enhancing Quality of Education One Day Brainstorming Workshop Mar 2017
IBA Sukkur University IBA Sukkur Workshop – Data Analysis in Research – Workshop (2days) Dec 2016
Learning Minds Master Class OD Workshop Nov 2016
Nutshell HR Summit Conference May 2017
HR Metrics Diversity and Inclusion Conference Apr 2017
Nutshell Dig-it 2017- Big Data.. How big is it?” Conference Mar 2017
IBA Sukkur University Attended International Conference of Business Management Dec 2016
AMDIP IoBM-AMDIP Faculty Colloquium (IAFC) 2016 Nov 2016
Iqra University Attended International Conference of Business and Emerging Markets May 2016
  • Member PSHRM
  • Member International Editorial Board – IBIMA Publishing
  • Reviewer at Pakistan Business Review Journal
  • Reviewer at Institute of Management Sciences Journal
Institute of Business Management (IoBM)

CBM Building: Room No. 412, Institute of Business Management

Korangi Creek, Karachi Pakistan – 75190


Ext – 506