Dr. Amber Raza

Assistant Professor

Counseling Hours: Monday and Wednesday: 09:00 am to 10:00 am

Tuesday and Thursday: 09:00 am to 10:00 am

amber.raza@iobm.edu.pk

 

 

 

 

 

Dr. Amber Raza, Assistant Professor in the Marketing Department, CBM, Coordinator MBA Programs and Faculty Advisor of the Marketing Society. She has worked with AKESP in the field of Education Research in Pakistan, and was part of the team that developed evaluating and monitoring instruments for the project QUAID (Quality Advancement through Institutional Development). She has 12 years of teaching experience at University level; supporting, 100 plus, students in their research projects which were based on diverse topics with focus on Management and Marketing.

  • 2013-2017 Institute of Business Management , College of Business Management
    • PhD Business Management
    • Topic of the dissertation:  “Branded Entertainment: The Impact of Religiosity on Attitude Towards Product Placement”
  • 2011 PAF Karachi Institute of Economics and Technology, College of Management Sciences
    • MPhil, Human Resource Management
  • 2000 Institute of Business Management (IoBM), College of Business Management (CBM)
    • MBA
  • 1998 Government College of Commerce & Economics
    • B Com

Languages

  • Fluent in English and Urdu
  • Can communicate in Arabic and Sindhi
  • January 2014 to date
    • Senior  Lecturer
    • Institute of Business Management (College of Business Management)
  • February 2006 to January 2014
    • Assistant Professor
    • PAF Karachi Institute of Economics and Technology (College of Management Science)
  • 2004-2005  Aga Khan Education Service, Pakistan
    • Research Associate
    • Research Evaluation and Development Unit(R, E &D)
  •  Voluntary Work
    • Bahria Education and Training Services, Karachi
Capstone projects
  • Consumer Perception & Buying Behavior in Bedding, Dining and Lifestyle for Habit
    • Research based project which included focus groups and interviews as well as a survey of potential and current consumers
  • Feasibility Project fir Gorey International
    • Based on consumer research gave strategy for the launching of a new product
  • Comparative analysis of pricing in the Pharmaceutical industry for PharmEvo
  • Industry analysis of Electric Vehicles
  • Competitive Analysis for Nutralake specifically the product Vitry
Research Interest/Group

Consumer behavior, motivation, self-signaling, ethics and prosocial behavior. Her primary line of research is at the intersection of self-regulation and self-perception, with implications for consumer research, marketing and public policy.

  • Observational Research for Consumer Research Students
  • Experiential learning for my Marketing Analytics students
PUBLICATIONS
  1. Jalees, T., & Raza, A., (2017). Extending TRA Understanding Compulsive Buying Behavior. International Journal of Economics and Management  Vol. 11 | S. 1 | 2017 ISSN 1823-836X
  2. Raza, A., & Jalees, T. 2016, Measuring the Effects of Product Placement Strategy on Attitudinal Aspects. Pakistan Business Review October 2016
  3. Raza, A., & Jalees, T. 2016,  Determinants of WOM Communication 6th International Conference on Business Management Human Capital Technology and Entrepreneurship: Competitive Advantage and Economic Opportunities 26-27 October 2016 at NUST Business School (NBS)
  4. Raza, A., & Jalees, T. 2016, Determinant of Compulsive Buying. 4th Global Conference on Business & Social Sciences Contemporary Issues in Business and Social Sciences Research: A Dubai Initiative Dates: 14-15 November, 2016 Venue: Radisson Blu Hotel, Dubai Deira, United Arab Emirates (Complete article will be published in Category A journal)
  5. Raza, A., 2013. Leader follower expectations: Pygmalion in Management. Journal of Independent studies and research, ISSN: 1998-4154, Vol.11 No.2 page No.29
  6. Raza, A., 2010. Gender related stereotypes and their impact on leadership. Journal of Independent studies and research, ISSN: 1998-4154, Vol.8 No.1 page No.229
  7. Raza, A., 2009 Does Gender Matter for Leadership? Pakistan Business Review, Vol. 10, No.4
  8. Raza, A, & Khan. M. A, 2007 Occupational Stress and Copying Mechanism to Increase Job Satisfaction Among Supervision at Karachi Pharmaceuticals. Market Forces, Vol 2 No.4
  9. Raza, A., 2007 Personality at Work a Study of Type A-B. Market Forces, Vol 3 No.3
CONFERENCES
  1. Jalees, T., & Raza, A. 2016, Impulsive Buying in Karachi: A behavioral approach  National Research Conference of Business Management (NRCBM), March 6th-7th, 2016
  2. Jalees, T., & Raza, A. 2016,Measure The Effect Of Attitude and Religiosity on Product Placement International Conference on Innovation and Emerging Trends in Business Management (ICIEBM), June 4th-5th, 2016
  3. Raza, A., & Jalees, T. 2016,  Determinants of WOM Communication 6th International Conference on Business Management Human Capital Technology and Entrepreneurship: Competitive Advantage and Economic Opportunities 26-27 October 2016 at NUST Business School (NBS).
  4. Raza, A., & Jalees, T. 2016, Determinant of Compulsive Buying. 4th Global Conference on Business & Social Sciences Contemporary Issues in Business and Social Sciences Research: A Dubai Initiative Dates: 14-15 November, 2016 Venue: Radisson Blu Hotel, Dubai Deira, United Arab Emirates.
  5. Jalees, T., & Raza, A. 2015, Behavioral Approach to Impulsive Buying. National Research Conference on Computing Management and Social Sciences and Economics December 15-16 2015
  6. Raza, A. 2015, Product Aesthetics and Quality Perception International Conference on Management, Education and Social Sciences Research April 4-5, 2015
  7. Jalees, T., & Raza, A. 2015, Consumers Skepticism towards Advertising International Conference on Business & Management 2015 (ICBM 2015) November 28 ,2015
  8. Jalees, T., Raza, A., Tariq, H., & Tariq, M, A. 2015 Measuring the Effects of Product Placement Strategy on Attitudinal Aspects 5th International Conference on Business Management organized by the Institute of Business Management in Karachi from March 11th 12th 2015
  9. Ahmad, J., & Raza, A. 2015 Learning by the Case Method in Management Education: The A Students Perspective. Paper presented at 1st National Research Conference organized by Asian Society of Management and Marketing Research (ASMMR) Islamabad  14-15 March, 2015.
  10. Raza, A., 2012. Leader follower expectations: Pygmalion in Management. Paper presented at Second International Research conference 2012 organized by Szabist Dec 14-15 2012
  11. Raza, A., 2011. The role of humor in training and development. Paper presented at the Asia Pacific Business Research Conference organized by World Business Institute, Kuala Lumpur Malaysia Feb 21-22, 2011.
  12. Raza, A., 2009.  Leadership Communication Competence: Emotional Intelligence versus Cognitive Complexity. Paper presented at the National Conference on Global Management. Conference organized by National University of Computer & emerging sciences (NCGM 2009) FAST school of Business, Pakistan July 24-25, 2009
  13. Raza, A., 2009. Gender and Leadership, Who is better? Paper presented at the 13th National Research Conference on Computing Management and Social Sciences and Economics. Conference organized by Szabist May 9, 2002
  14. Raza, A., 2008. Humor and Work? You got to be serious!. Paper presented at the Pacific Basin Finance, Economics, Accounting and Management (PBFEAM) Conference, Australia. July 2-4 2008
  15. Raza,A., 2008. Does Gender Matter for Leadership Paper presented at the HEC supported International Conference, Sindh progress and prospects-Competitiveness and Productivity hosted by Institute of Business Management and University of Sindh August 9, 2008
  16. Raza, A., 2008. Fishing for Talent: Personality Testing and Selection-Planning for Future. Paper presented at the Yeditepe International Research Conference on Business Strategies, Istanbul, Turkey. June 13-15 2008
  17. Raza, A., 2007. Occupational Stress and Job Satisfaction. Paper presented at the Athenaeum 2007, Trichy, India March 17-18 2007
WORKSHOPS/ TRAININGS
  • Trained a group of teachers for Army Public School under Army Public Schools & Colleges System Secretariat, APSACS
  • Developed and Coordinated material for English Language Intensive Course for new entry sailors (Bahria Education and Training Services)
HONORS and AWARDS
Ms. Amber Raza receiving Momento of Appreciation from the President of PAF KIET, Air Vice Marshal (R) Tubrez Asif
Ms. Amber Raza receiving Momento of Appreciation from the President of PAF KIET, Air Vice Marshal (R) Tubrez Asif
1st National Research Conference of Business Management NRCBM 6th March to 7th March 2016 at City Campus, PAF – KIET

Seventy two (72) participants presented their papers. Additionally three (3) papers from China were presented through Skype. One of the distinguish aspects of the conference was PhD panel session. In this sessions PhD coordinators discussed and deliberated the issues related to PhD programs.

Distinguished guests from renowned universities also chaired different concurrent sessions:

  • Dr. Tariq Jalees, Chairperson, PAF-KIET
  • Dr. Manzoor Anwar Khalidi, Co-Chairperson, PAF-KIET
  • Dr. Nadeem A. Syed, Head of Management, SZABIST
  • Prof. Dr. Syed Irfan Hyder, Dean, IoBM
  • Dr. Naveed R. Khan, Head of Faculty of Business Administration, IQRA University
  • Dr. Zaki Rashidi, Prof. & Editor of JISR-MSSE, SZABIST
  • Ms. Amber Raza, Senior Lecturer, College of Business Management (CBM) IoBM
  • Dr. Gobind, Director of ORIC, Shaheed Benazir Bhutto University.
  • Dr. Yasir Ali Soomro, Asst. Professor, IQRA University
  • Mr. Imtiaz Arif , Director, IQRA University

It is our honor that Ms. Amber Raza, Senior Lecturer at IoBM was invited to chair the 1st NRCBM session held on 6th March – 7th March 2016 at City Campus, PAF KIET.

  • Member of Marketing Association of Pakistan
  • Faculty Advisor for the Marketing Society
  • Team member of the International Conference on Business and Management 2015
  • Team member of the International Conference on Experiential Learning 2016
  • Team member of the International Conference on Experiential Learning 2017
 Institute of Business Management (IoBM)

 CBM Building: Room No. 306, Institute of Business Management

Korangi Creek, Karachi Pakistan – 75190

 (+92-21)111-002-004

 Ext – 324

amber.raza@iobm.edu.pk