Dr. Asima Faisal

Head of Health and Hospital Management Department

Associate Professor


Dr. Asima Faisal is serving as Associate Professor and Head of Department in Health and Hospital Management Program at the Institute of Business Management (IoBM). She is a PhD in Business Management from IoBM, also MPhil and MBA from the same Institute, and MBBS from Jinnah Sindh Medical University (JSMU, formerly known as “SMC”). She has more than 20 years of experience in the healthcare industry serving in diverse roles in the areas of Health Management in Pakistan. Dr. Asima Faisal served as Director Media and Marketing and afterwards Director Programs for the Institute of Health Management (IHM) at Dow University of Health Sciences (DUHS). She was associated with Sind Education Foundation where she arranged health Camps and health Trainings of Teachers (TOTs) all over Sind for more than 900 schools for underprivileged. Dr. Asima Faisal has been actively involved in CSR activities like free Health camps, flood relief, disaster management, and conducting TV Talk shows on various medical and health management issues of the society. She served as a member of the subject committee for pharmaceutical representatives training and assessment from the National Testing Service (NTS). Being a Certified Master Trainer, she has been conducting GlaxoSmithKline Continuing Medical Education program (CME) for health care professionals, all over Pakistan. Added to her credentials, on the academic front, Dr. Asima Faisal has presented at various National and international conferences and forums in Italy, Boston USA, India, Japan, France and Australia. She has authored and co-authored more than 20 published research papers in the field of Health Management.  She represented Pakistan and as a Counselor for the British High Commission to Universities in the United Kingdom for pursuing avenues of internationalization of higher education between the two countries. As a medical doctor, she was also affiliated with South City Hospital in sharing her expertise in clinical and administrative areas.

  • PhD, Business Management, Institute of Business Management, Karachi.
  • MPhil, Business Management, Institute of Business Management (IoBM).
  • MBA, Health and Hospital Management, Institute of Business Management, Karachi.
  • Bachelor of Medicine Bachelor of Surgery, (MBBS), Sindh Medical College, Karachi.
Head of Department, Associate Professor

MBA Health Management Program, Institute of Business Management (IoBM)

(1st Sept 2008— till date)

  • Performing a leadership role in heading all administrative and academic duties of the Department of MBA Health and Hospital Management.
  • Subject specialist in Health Policy, Planning and Management, Marketing of Health Services, Managing Professional Health Care Organizations, Healthcare Leadership.
  • Arranging seminars, Poster conventions, Health assessment and awareness Camps, and educational Conferences from the Health and Hospital Management Dept.
  • ​Head of “Board of Studies” in MBA Health Management program, for Continuous Quality Improvement (CQI) in curriculum under the guidelines provided by Higher Education Commission, Pakistan.
  • Secretary to the Academic Council of IoBM University since 2013 in IoBM.
  • Supervising the MBA Research / Capstone project students on a regular basis.
Director Programs

Institute of Health Management Dow University of Health Sciences (DUHS), 1st Nov 2007 till 30th April 2008

Performed the lead role in Directing all the programs, offered at Institute of Health Management, managing student and faculty affairs, administrative staff, semesters and daily proceedings of the institute and organizing events and examinations, hiring visiting faculty and other staff.

Director Media & Marketing

Dow University of Health Sciences (DUHS), March 27th, 2007- till 26th September 2007

  • Establishing a Health Management Business college, under the banner of Dow University of Health Sciences, Karachi, Pakistan leading to the launch of Institute of Health Management (IHM). The process constituting, formation of a formal working paper for DUHS syndicate approval, designing of promotional material.
  • Assistance to the vice chancellor in designing policies and procedures for the operations of IHM. Hiring of the core and visiting faculty for the program. Conducting written negotiations with some foreign business universities for collaborations with IHM (DUHS).
Training and Development
  • Professional certified trainer from Navitus (a private Train the Trainer consultancy) for various national and multinational organizations in areas of Corporate Health, Stress Management, Ergonomics, Occupational Health and Safety Management and Disaster Management.
  • Professional trainer with GlaxoSmithKline Pakistan to revise and update the General Physicians of Pakistan, about the latest studies, inventions and progress in the medical field.
  • Training expert for Training of Teachers (TOT) in Larkana, Sindh, Pakistan, for 100 schools across Sind, running under “Community Supported School Program” (CSSP) of Sind Education Foundation.
Manager Health Programs

Sindh Education Foundation (SEF) Govt. of Sindh, February 2005- April 2006

  • Incorporated health care program in the existing education setup of Child Labour Education Program (CLEP) and Women Literacy Empowerment Program (WLEP), which covers complete health screening and profiling of the approx 150 learners at Child Development Centre, Shershah and more than 250 learners of Women Literacy Empowerment Centres (WLECs) in the villages located along the coastal belt of Karachi (Ibrahim Haidri).
Registrar Gynecology and Obstetrics Unit

South City Hospital Clifton, March 1993 – May 1999

  • Acted as Liaison Officer between hospital & consultants. Managed 9 medical officers (three per shift) and administrative staff (20 in number working in two shifts).
  • Developed the new labor wing, recruited staff and managed purchases for Labour room and theatre.
  • Implemented training courses for new recruits, for advanced cardiac life support, basic life support (ACLS and BLS), handling obstetric emergencies and safe motherhood.
Educational Counselor
  • Counselors for an inward mission of British Council in United Kingdom, visiting different universities in, Sunderland, Bangor, Lancaster and Manchester.
Media Ambassador
  • Media expert and anchor for various health advocacy programs on multiple TV  channels in Pakistan.


  1. Represented IOBM in 4th Dean’s and Director’s conference Islamabad (7th to 8th Feb 2017), organized by NBEAC, HEC. Spoke on the need for developing managerial skills for non conventional business managers, like Doctors, Dentists, Nurses and Pharmacists, etc.
  2. International Women’s Day Conference 22ND March 2016 “PLEDGE FOR PARITY”, Karachi, Spoke as a Panelist, on “Gender Mainstreaming in business and education sector” in Pakistan.
  3. SHOT’16 New Delhi India (3rd & 4th March 2016), Smart Hospitals of Tomorrow, and Chaired a scientific session on “‘Innovation in approaches to SMART Hospital”.
  1. Presented as an international guest speaker on “Emergence of Health Managers in Pakistan”, in AIIMS (All India Institute of Medial Sciences), New Delhi, India October, 2012.
  2. Presented as an international guest speaker on ‘Futuristic Health Care’, New Delhi, India, October 2012.
  3. Presented as a national guest speaker on ‘Talent Management in Healthcare’ – Health Asia Conference, Karachi Pakistan, April 2012.
  4. Presented as a national guest speaker on Meeting the Unmet Needs in Health Marketing’ – Health Asia Conference, March 2009.

Co-Curricular Ventures

Health Management Convention 2019


ICEL 2019 – Classroom Learning & Industry Complexities

Curtain Raiser to the world Health Day

To meet the objectives of bridging the corporate sector with academia and research, the “Department of Health and Hospital Management” and “CBM Society of Health Managers” (CSHM) at the Institute of Business Management (IoBM) will be celebrating WORLD HEALTH DAY at IoBM on Saturday, April 7, 2018, as announced by CSHM.


Health care industries in Pakistan are operating in scattered segments. The concept of ‘REVIVING SUSTAINABLE TRENDS’ revolves around the need for bringing about a progressive change in health care through mutual support and cooperation. The conference will feature renowned health care leaders from both international and national fronts focusing on collaborative strategies for the progress of health management and initiating a dialog towards sustainable development goals.

More than 500 visitors attended the International Conference

Series of HEALTH AWARENESS and ASSESSMENT CAMPs since 2009 till date

The focus of the IoBM Health Assessment camp (whenever organized and executed) is the delivery of awareness and consultation to the youth & executives, upon multiple aspects of their health related issues, through a mixture of fun & activity. This also aims to provide Recruitment and Selection Opportunities of the shining health managers to the corporate world.
Massive crowds usually are drawn to the free-of-charge health camp, health awareness programs, basic life support training campaign and corporate health sessions at the Institute of Business Management (IoBM). The Health assessment camps comprise of health expo, free health assessments, awareness and screening activities. Popular pharmaceutical companies, corporate organizations and public health promoting agencies contribute to this CSR activity. The health camp has also extended the vision of Ethical Organ Donation of SUIT by Dr Adeeb-Ul Hasan Rizvi and Nutritional Development of HANDS by Dr A.Gaffar Billoo.

More than 1800 visitors attended the Health Assessment Camp.

Series of Health Management Poster Conventions Twice a Year
  • MHM Department is known for organizing its Signature health management poster conventions twice a year since 2013, at the IoBM. The activity is meant to highlight the future role of health management in healthcare sector of Pakistan through hard core industry research conducted by Health Management Students of MHM program.
  • The convention invites the top healthcare leaders of the country to discuss the future resource management and business challenges of healthcare industry in Pakistan.
  • This event aids in showcasing of the strategic and analytical skills of the MBA MHM students studying in the program who demonstrated these skills through poster exhibition, based on the model of experiential learning.
  • These students are already practicing physicians, dental surgeons, pharmacists and allied health care professionals working at different levels within public and private healthcare domains.
Nominated as Judge for Inter University Declamation Contest (English) organized by HEC

 (Thursday 5th May 2016 at Indus University, Karachi)
The Higher Education Commission organizes the All Pakistan Inter-University Declamation Contest for Award of “Allama Iqbal Shield” as a regular annual activity to promote Communication Skills and Critical Thinking as well as tolerance, nonviolence, and respect for others point of view amongst university students.

Mind the Gap- Video 

Click here to View – Mind the Gap Video

Finalized inward mission -Video


    1. Conducted a professional assessment and evaluation of the Community Development Program proposals submitted by NGOs / CSOs operating in health sector of Sind Province to avail funding opportunities from the World Bank.  The responsibility of Evaluating Health NGOs and CSOs (in Sind) for credibility  is fulfilled by Health and Hospital Management Program, Institute of Business Management, (IoBM) which is the selected third party consultant organization for professional evaluation of all the developmental projects, submitted to Sindh Government, in 2009.
    1. As a member of the curriculum committee formed by NTS (National Testing Service) in collaboration with HEC, provided expertise in developing the curriculum of Pharmacy for GAT (Graduate Assessment Test) and Pharm D courses for medical representatives to inculcate theoretical resource with academic standing accredited by the HEC.
    1. In addition assisted in Development of curriculum of ‘Medical representatives training Manual’ for pharmaceutical sector in Pakistan.
    1. Designed and executed “Professional Development Program in Health Management” for General Medical Practitioners. The activity was conducted for three months starting in April 2014.
  1. BBSYDP (Benazir Bhutto Shaheed Youth Development Program) in “Pharmaceutical Selling” for the youth looking for associate degree programs, as well as learn new skills to be an earning member of the family. This was executed in 2014 for a period of three months.


  1. UNODC: Certified and Attended a 3 day Training program of Drug Treatment Professional , on Drug Treatment and Rehabilitation from 11th till 13th April 2013, organized by Ministry of Narcotics Control,  Government of Pakistan, under the umbrella of United Nations of drugs and Crime (UNODC).
  2. VNRBD: Voluntary Non Remunerated Blood Donation project : Participated in National Voluntary Blood Donor Workshop on 8th & 9th December 2010 at Marriott Hotel Islamabad, organized by Safe blood transfusion unit , Ministry of Health, Government of Pakistan in collaboration with German red Cross (GTZ)
  3. Workshop for Disaster Management & Occupational Health and Safety Management. Organized, executed and attended the workshop at IoBM Campus. The workshop focussed on:
    • Designing a Disaster Management tool for Health managers in Pakistan
    • Risk and vulnerability reduction in Health care facilities
    • Health safety management for employees and employers
    • Needs assessment of occupational safety management
  4. HEC and ILO Workshop on Gender mainstreaming in Management and Academics:  HEC and ILO join hands to conduct a series of workshops on Gender Mainstreaming in the disciplines of Media Studies and Management. It was scheduled on October 02, 2015 at HEJ, University of Karachi, Karachi.


Research supervision to various health management related topics and data analysis for MBA Health Management professionals. Unpublished articles include:

  1. Assessment of Doctors Interpersonal Communication Skills
  2. Attitudes of physicians and consumers towards advertising of Heath Care Services.
  3. Impact and Implementation of a Paperless Environment in a Tertiary care Hospital Service.
  4. Factors that Influence the Patients in Selecting the Clinical Laboratory Services.
  5. Work environment of tertiary care hospitals In Karachi – a cross sectional study.
  6. Performance Indicators for Emergency Services in a Tertiary Care Hospital: “Patient’s Perspective”.
  7. A comparison of Visual Acuity of children aged 5-10 years in a Religious School (Madrassa)& a Private School of Karachi.
  8. Trypanophobia (Needle Phobia) in Young Adults: A Cross Sectional Study.
  9. Self Esteem in Adult Burn Patients in Karachi Pakistan.
  10. Appropriate Ergonomics: Increases Performance of Employees.
  11. Understanding the psychological aspects of shisha smoking among university students of Karachi, Pakistan.
  12. Assessment of Awareness Level of Doctors about Rare Diseases and their management protocols through Orphan Drugs in Karachi, Pakistan.
  13. Impact of Hospital Structure on Quality of Nursing Care: A Cross Sectional Study at Two Tertiary Care Hospitals in Karachi, Pakistan Health Management Competencies in Health Management Students of Karachi, Pakistan.
  14. Quality of Life and Socio-Psychological Issues in Donors after Kidney Donation.
  15. The Impact of Domestic Violence on Women’s Self-Esteem and its Relationship with their Socio-economic Status.
  16. Musculoskeletal Disorders Among Physical therapist and Their Effect on Work Performance.
  17. The Impact of Merger &Acquisition on Job Satisfaction, Job Motivation & Job Security of employees working in Banking.
  18. Influence of Flexible Work Arrangement and Work Life Balance on General Well-Being Amongst Dental Specialists in Karachi, Pakistan.
  19. To evaluate the level of burnout and job satisfaction among mortuary workers of Karachi.
  20. The Perceptions of Head Nurses in Karachi Concerning Required Competencies at Managerial Positions.
  21. “Psychosocial problems and need analysis of post treatment breast cancer patients and their relatives”.
  22. Factors associated with burnout among junior physicians: a study in the hospital settings of Karachi.
  23. Servant Leadership: Its Impact and Relationship on Organizational Performance & Organizational Learning in Physicians.
  24. Impact of Transformational Leadership on Organizational Citizenship Behavior and Counterproductive Work Behavior in Physics with Mediating Role of Emotional Intelligence
  25. The Impact of Entrepreneurial Leadership on Business Performance in Private Clinics of Karachi
  26. The Impact of Ethical Leadership on Promo ability Evaluations, Service Innovative Behavior and Burnout on Physicians of Karachi
  27. Shared Decision involvement in registered nurses of Karachi, Pakistan.
  28. Assessing Cultural competency of Healthcare professionals and its impact on patient care.
  29. When Machiavellian leaders lead the Machiavellian employees- A cross-sectional study in the pharmaceutical industries of Karachi
  30. Crisis Leadership Efficacy in Young Physicians of Karachi.
  31. Relationship between Leadership skills, Emotional Intelligence and Decision making among the nursing students in Karachi.
  32. Association and effect of Mental health and resilience: survey among nurses working under mentors and non-mentors in Tertiary Care Hospitals of Karachi.
  33. The impact of Internet Health Information and associated factors on patient compliance Pakistan perspective.
  • Pro Health Walk at CBM and interviews
  • Case studies from national and international healthcare industry.
  • Research based projects exhibitions in the form of poster conventions.
  • Using Seminar approach for interactive sessions.
  • Community development projects as Term Assignments in groups.
  • Industry based Capstone Projects for experiential learning and Practical Exposure from the Healthcare Industry.
  • Healthcare leaders as Guest speakers sharing their journey with young aspiring managers.
  • Mind Mapping Technique for class room sessions.
  • Research Paper Writing.


  2. Aleemi, A., Khalique, H., Faisal, A. (2018). Challenges and Patterns of Seeking Primary Healthcare in Slums of Karachi: A Disaster Lurking in Urban Shadows. Asia Pacific Journal of Public Health (Impact Factor: 1.138) {PRJ, BDS} 
  3. Sobia Baseer, Syeda Maha Ejaz, Muhammad Yahya Noori, Asima Faisal Knowledge, Attitude, Perceptions of University Students towards Blood Donation: An Assessment of Motivation and Barriers. Isra Med J. 2017; 9(6): 406-10
  4. An Evaluation of Parental Nutritional and Healthcare Awareness and Practices during Early Childhood in Karachi:  An Isawnsight from Mothers Belonging to Low Socioeconomic Class.  Sameera Mian, Muhammad Yahya NooriAsima Faisal. JLUMHS 2017; 16 (4)
  5. Barriers to the access of oral health care in individuals from lower socioeconomic communities in KarachiAfifa Hemani, Faiza Rauf, Muhammad Yahya Noori, Asima Faisal JLUMHS 2017; 16 (4)
  6. Faisal, A., Amjad, A., & Zehra, N. (2016). Impact of Facial Burn Injury on Self Esteem of Burn Patients: A Hospital Based Study from Karachi. Journal of the Dow University of Health Sciences, 10(1).
  7. Postpartum Depression (Ppd) Among Working And Nonworking Mothers/Women In Karachi, Pakistan. Rozina Shazad Ramji, Muhammad Yahya Noori and Asima Faisal. i-manager’s Journal on Nursing 2016; 6(3). 5-16
  8. Bana, S., Yakoob, J., Jivany, N., Faisal, A., Jawed, H., & Awan, S. (2016). Understanding Health Seeking Behavior of Health Care Professionals in Tertiary Care Hospitals in Pakistan.Journal of Ayub Medical College Abbottabad, 28(3), 1-6.
  9. Hassan, S.A., Zehra, N., Arif, M.M., Faisal, A. (2015).Interactions of General Practitioners (Gps) with the Pharmaceutical Industry: Its Impact on Clinical Practice and Professional Growth Of GPs. Int J Med Phar Sci, 6(4), 14-19
  10. Ansari, M. Z., Yasin, H., Zehra, N., & Faisal, A. (2015). Occupational Stress among Emergency Department (ED) Staff and the Need for Investment in Health Care: A View from Pakistan. British Journal of Medicine & Medical Research. 10(10).
  11. Faisal, A “Self-Esteem in Male and Female Patients of Facial Burn Injuries in Karachi” published in Pakistan Business Review, PBR October 2015, Volume 18.
  12. Noori, M. Y., Kazi, M., Shahid, A., & Faisal, A. (2015). The Relationship of Health Literacy, Perceived Health Information Need and Preventive Health Related Behavior in Urban Karachi. The Journal of Islamic International Medical College Quarterly,10(3), 210-213
  13. Faisal S, Kanpurwala MA, Riaz H, Faisal A. Trend of fast food among university students. JPUMHS 2014; 4 (1):26-32
  14. Atif Mahmood, Kiran Punjwani, Asima Faisal. Effects of shift work on the quality of sleep and psychological health of the professional nurses. Indian Journal of Sleep Medicine. 2014; Volume 9, Issue 2, Page No:69-74. DOI No:10.5958/0974-0155.2014.01098.5 Print ISSN : 0973-340X; Online ISSN : 0974-0155
  15. Atif Mahmood, Natasha James Francis, Asima Faisal. Measuring Patient Satisfaction as a Quality Improvement and Performance Indicator in Out-Patient Department of Tertiary Care Hospitals. Spectrum: A Journal of Multidisciplinary Research. December 2014, Volume 3 Issue 12,  PP 149-164.ISSN: 2278-0637.
  16. Atif Mahmood, Danish Haroon Kushtiwala, Asima Faisal. Self-Medication and Inappropriate drug use in Geriatric Population of Karachi, Pakistan. IOSR Journal of Dental and Medical Sciences (IOSR-JDMS). Volume 13, Issue 11 Ver. I (Nov 2014), PP 66-71. eISSN: 2279-0853.
  17. Atif Mahmood, Mukkaram Ali, Asima Faisal, Bheesham Kumar. Public’s attitude towards seeking healthcare and their satisfaction with health services. Indian Journal of Medical Research and Pharmaceutical Sciences. November 2014; Volume 1, Issue 6, PP 29-33. ISSN: 2349 – 5340.
  18. Faisal, A., Mukhtar, S., Prevalence of Risk Factors of Non Communicable Diseases Amongst Female Prisoners of Pakistan, Pakistan Business Review, 2013.
  19. Jawed, H., Faisal, A., Emotional Intelligence and Performance of Doctors and Nurses in Karachi, Pakistan Business Review, 2013.
  20. Faisal, A., Ayub, N., Jawed, H., Needle Phobia in Young Adults, Pakistan Business Review, October 2013.


  1. GISSPBM 2018, Global Issues in Social Sciences, Psychology and Business Management presented research article, titled “Prospects of Success of Managers with Nietzschean ‘Master’ & ‘Slave’ Moralities in the Corporate Sector of Karachi”, 0n 23rd and 24th March 2018.
  2. WCES 2017, World conference on Educational sciences 2017, Presented research Article in NICE, France, on “Work-life Balance and Psychological Well-Being” on 1st to 4th Feb 2017.
  3. BEMTUR Conference Rome 26th to 28th November 2015 (Italy)Presented a research paper as first author, on MANAGERIAL COMPETENCIES OF HEALTH MANAGEMENT STUDENTS IN KARACHI, PAKISTAN.
  4. ISBSS, International Symposium on Business and Social Studies, Tokyo, Japan March 15-17, 2013, Presented a research Paper as a first author “Trypanophobia in young adults, A cross sectional study in young adults in Karachi, Pakistan
  5. IJAS(International Journal of Arts and Sciences) May 26th to 30th 2014, Harvard University Campus Boston, Presented a research Paper as a first Author, titled, ‘Self Esteem in Female Victims of Facial Burn Injuries’. 


  1. Post Graduate Trainee RMO in Gynaecology & Obstetrics
  2. Expertise in clinical and managerial skills related to Medicine & Pathology, Gynaecology & Obstetrics
  3. Trained and taught paramedical staff about handling different Gynae/Obstetric emergencies
  4. Experience in minor and major surgical procedures in general Surgery, Gynaecology and Obstetrics


  1. Breast Cancer Awareness Session (October 30th, 2017)
  2. 2ND International Conference on Experiential Learning Health and Hospital Management Track (October 21 – 22, 2017 )
  3. MHM Department is actively engaged in meaningful extracurricular activities at IoBM, through its student’s body CBM SOCIETY OF HEALTH MANAGERS (CSHM) and has proven track records to amalgamate both the health academic sector to work for collaborative objectives for mutual benefit of health care.

    CSHM Portfolio during inception years

    CSHM- CBM Society of Health Management

  4. As an adolescent player captain of college baseball and used to be a debate competition champion in many contests.
  5. Awarded the Best Firer (M 1 Grenade rifle) of the Govt. Science College while studying in intermediate.
  6. Crowned the “May Queen” once, in a beauty contest held at Karachi Gymkhana. This is a social / friendly event conducted in MAY every year.
  7. Bicycling AND Swimming and  are the long term and current hobbies
  • Secretary Academic Council IOBM
  • Chairperson Board of Studies Health Management program, IoBM
  • Member Marketing Association of Pakistan
  • Member PMDC (Pakistan Medical and Dental Council)
  • Member AUPHA (Association of University Programs in Health Administration)
  • Management Committee Member of International Association for Educational Assessment.
  • Member Karachi Golf Club
  • Member Karachi Gymkhana
Institute of Business Management (IoBM)

CBM Building: Room No.427, Institute of Business Management

Korangi Creek, Karachi Pakistan – 75190


Ext – 274