Dr. Nadia Ayub Ali

Head of Business Psychology Department

Associate Professor

nadia.ayub@iobm.edu.pk

 

 

 

Dr Ayub completed Postdoctoral Fellowship from School of Psychology, University of Queensland, Australia, and earned a Doctor of Philosophy in Psychology from the University of Karachi, Pakistan. She is HEC approved PhD Supervisor and supervising number of MPhil & PhD thesis at IoBM. She has published more than 20 journal articles, presented research papers at Harvard University in 2012 & 2013 and around the world, served on the editorial boards of International Journal of Psychological Studies, Journal of Pakistan Psychological Association, Universal Research Journal, and Pakistan Business Review.

 Postdoctoral Fellowship University of Queensland, Australia Psychology 2016
 PhD University of Karachi Psychology  January 2011

Dr Ayub has taught both at College and University level as a visiting faculty (PECHS Govt Girls College for Women, School of Business Administration, University of Karachi, and in the Department of Commerce, Jinnah University for Women).

  • Determinants of Multiple Identity development
    School of Psychology
    University of Queensland, Australia
    (December, 2015 to November, 2016)
  • Development of Couple Relationship Standards in Pakistan
    School of Psychology
    University of Queensland, Australia
    (December, 2015 to November, 2016)
  • The Development of Stress Scale for Pregnant Women in Sind
    Aga Khan University Hospital (AKUH), Pakistan
    (June 30 to August 2004).

Research Interest

Adolescents, social problems, organizational issues, family and marriages, Psychometric

Conference Presentations and Published Proceedings

  • (2016) Development of Multiple Identities among Adolescents. Paper Presenting at Society of Australasian Social Psychologists(SASP) Conference. 31st March – 3rd April 2016, hosted and organized by The University of Queensland and Griffith University at Rydges Hotel, Brisbane, Australia.
  • (2016) Impact of Teachers’ Sense of Self-Efficacy on Students’ Evaluation of Teaching Effectiveness. Third International Conference on Education, Social Sciences and Humanities. 23-25 May, 2016 – Istanbul, Turkey
  • (2013). Development of Self-Compassion Scale for Adolescents. Paper Presented at Third International Journal of Arts & Science Conference. May 26th-May 30th, 2013, Harvard University, Cambridge, Massachusetts, USA
  • (2013). Trypanophobia in Young Adults: A Cross-Sectional Study in Karachi.  Paper presented International Symposium on Business and Social Studies, (ISBSS). March 15-17, 2013, Tokyo, Japan
  • (2012). Learning Styles of Students and Teaching Styles of Teachers in Business Education: A Case Study of Pakistan. Paper presented in 3rd International Conference on Education and Educational Psychology (ICEEPSY 2012). October 10th – 13th 2012, Radisson Hotel, Istanbul Turkey. Paper published in Procedia – Social and Behavioral Sciences. ISSN: 1877-0428. Vol 69 (24), Pages 1737–1740 Published by Elsevier
  • (2012). The Relationship between Personal Growth Initiatives and Psychological Well-being among Adolescents. Paper presented in Second International Journal of Arts & Science Conference. May 27th-May31st , 2012, Harvard University, Cambridge, Massachusetts, USA
  • (2012). Pay Satisfaction and Organizational Commitment in Private Business University Faculty. Paper presented in conference on The Emerging Issues of Social Sciences in Pakistan. Organized by Quaid-e-Azam University, at Higher Education Commission of Pakistan (HEC), Islamabad. April 27th- 29th , 2012
  • (2010). The Relationship between Work Motivation and Job Satisfaction. Paper presented in First National Conference on Business Psychology. November 27th, 2010, Institute of Business Management, Karachi, Pakistan
  • (2010). Difference in Job Satisfaction between Private and Public Universities Teachers of Karachi, Pakistan. Paper Presented in International Conference of Alternative Perspectives in the Humanities and Social Sciences. October 1-5, 2010, Banrimkwae Paerimnam Hotel, Kanchanaburi, Thailand. Paper published in edited volume, ISBN 978-0-557-66109-1, pg 86-95.
  • (2010). A Correlation between Self-Concept and Life Satisfaction among Adolescents. Paper presented in Fifth Interdisciplinary Conference on Social Sciences. August 2-5, 2010, Murray Edwards College (Previously New Hall), University of Cambridge, UK
  •  (2010). Undergraduate students’ Satisfaction with Hostel and Sense of Attachment to place, a case study at Universiti Sains Malaysia. Paper presented in International Conference on Sustainable Architecture and Urban Design, March 2-5, 2010, Penang, Malaysia. Paper published in Conference Proceedings, ISBN 978-967-5417-67-2, Pg 196-204.
  • (2009). The Effect of Intrinsic and Extrinsic Motivation on Academic Performance. Paper presented in First National Conference on Application of Social Sciences to Business. November 14th, 2009, Institute of Business Management, Karachi, Pakistan
  • (2008). The Relationship between Big Five Personality Traits and Job Satisfaction in Private Business Institutes Teachers. Paper Presented in Third International Conference on Postgraduate Education, ISBN. 978-983-3986-49-1, on 16-17th December 2008, Gurney Hotel, Penang, Malaysia. Paper published in Conference Proceedings, ISBN. 978-983-3986-49-1, pg 314-323

Conference Convener

  • Third Annual Conference on Industrial and Organizational Psychology: Better Organizations through collaboration in Education, Research and Practice, organized by Department of Business Psychology, December 22, 2012, Institute of Business Management, Karachi, Pakistan
  •  First National Conference on Application of Social Sciences to Business, organized by Department of Social Sciences, November 14th, 2009, Institute of Business Management, Karachi, Pakistan

Conference Chair

  • Session chaired in Second International Journal of Arts & Science Conference. May 27th-May 31st, 2012, at Harvard University, Cambridge, Massachusetts, USA.
  • Session chaired in International Conference on Industrial and Organizational Psychology: Trends, Challenges, and Applications. April 19th, 2012 at Quiad-e-Azam University, Islamabad, Pakistan.

Research Publications

  • (Jan 2018) Development of the General Emotional Labor Scale Urdu (GELS – U). Pakistan Business Review. ISSN 1561-8706, HEC recognized X category
  • (2017) Impact of Firm Generated Contents and User Generated Contents through Social Media in Brand Equity Elements. Pakistan Business Review. ISSN 1561-8706, HEC recognized X category
  • (2017) Experiential Learning in Business Schools in Karachi. Pakistan Business Review. ISSN 1561-8706, HEC recognized X category
  • (2016) Revisiting the Measurement of Anomie. PLoS ONE 11(7): e0158370. Impact factor: 3.234.
  • (2016). Impact of Customer Brand Relationship through Face book on the level of Customer Engagement.  Pakistan Business Review. ISSN 1561-8706, HEC recognized X category
  • (2014) The Relationship between Procrastination, Delay of Gratification and Job Satisfaction among High School Teachers, Japanese Psychological Research, ISSN: 0311-6999 (Print) 2210-5328 (Online), Impact Factor 0.397, July, Volume 56
  • (2014). Fear of Terrorism and its Psychological Impact in Pakistan. Pakistan Business Review. ISSN 1561-8706, HEC recognized X category
  • (2014) Conduct Problems in Children Attending Pre-Primary Schools in Rural Areas of Pakistan. Journal of Education and Educational Development, ISSN: 2310-0869 (print), Vol. 1 (1), 32-42, HEC recognized Z category
  • (2013). The Impact of Adolescents Attachment with Parents and Peers on Self-Esteem. Pakistan Business Review. ISSN 1561-8706, Volume.15, No 1 pg 765-779, HEC recognized X category
  • (2013) An Injection Phobia in Young Adult Patient: A Cross-Sectional Study in Karachi. Pakistan Business Review. ISSN 1561-8706, Volume.15, No 1 pg 502-515, HEC recognized X category
  • (2013). Pay Satisfaction and Organizational Commitment in University Faculty. Pakistan Business Review. ISSN 1561-8706, Volume.15, No 1, pg 765-779, HEC recognized X category
  • (2012). Level of Depression among Adolescents of Religious Minorities and their Dominant Counterparts in Pakistan. Journal of Child & Adolescent Mental Health. ISSN 1728-0583, EISSN 1728-0591, 24 (2): 163-171(Social Science Citation Index)
  •  (2012). Self-Esteem: A Comparative Study of Adolescents from Mainstream and Minority Religious Groups in Pakistan. Journal of Immigrant and Minority Health. ISSN: 1557-1912, EISSN: 1557-1920, Impact Factor 1.492.
  • (2012). The Relationship between Personal Growth Initiatives and Psychological Well-being among Adolescents. Journal of Teaching and Education, ISSN: 2156-6266, 01(6):101-107.
  •  (2012). The Factors Predicting Marital Satisfaction: A Gender Difference in Pakistan. The International Journal of Interdisciplinary Social Sciences, ISSN 1833-1882, 6 (7): 63-73.
  •  (2011). Student Satisfaction with e-Learning achieved in Pakistan. Asian Journal of Distance Education. ISSN 1347-9008, Volume. 9, No 2, Pg 26-31.
  • (2011). The Relationship between Work Motivation and Job Satisfaction. Pakistan Business Review. ISSN 1561-8706, Volume.13, No 2, Pg 332-347 HEC recognized X category.
  • (2010). A Correlation between Self-Concept and Life Satisfaction among Adolescents. The International Journal of Interdisciplinary Social Sciences, ISSN 1833-1882, Vol. 5, No 4, pg 81-92
  • (2010). The Factors Predicting Students’ Satisfaction with University Hostels, Case Study, Universiti of Sains Malaysia. Asian and Culture History, Published by Canadian Center of Science and Education, ISSN 1916-9655 E-ISSN 1916-9663, Vol. 2, No 2, July. 2010. Pg 148-158. Not helpful? You can block ccsenet.org results when you’re signed in to search.ccsenet.org
  •  (2010). The Effect of Intrinsic and Extrinsic Motivation on Academic Performance. Pakistan Business Review. ISSN 1561-8706, Vol.12, No 2, July. 2010, pg 363-372. HEC recognized X category
  • (2010). The Effect of Birth order on Big Five Personality Traits. Pakistan Business Review. ISSN 1561-8706, Vol. 12, No 1, April 2010, pg 134-150 HEC recognized X category
  •  (2010). Development of Marital Satisfaction Scale. Pakistan Journal of Clinical Psychology. ISSN 1019-438X, Vol. 9, No 1, January 2010, pg 19-34, HEC recognized X category
  •  (2009). The Effects of Income and Depression on Satisfaction with Life. Pakistan Business Review, ISSN 1561-8706, Vol. 11, No 1, April 2009, Pg 27-41. HEC recognized X category

MPhil/ PhD RESEARCH SUPERVISION

Ph.D.

Degree Students Thesis Topic Area of Research Years

1. Ph.D

(Business Management)

Shagufta Rafif Ghauri Embedding & Measuring Employability in Business Curriculum Organizational Psychology In Progress

2.Ph. D

(Business Management)

Adnan Bashir

(HEC Indigenous Scholar)

Impact of Social Media Communication on Brand Equity Dimensions in Luxury Apparel Industry Consumer Psychology 2014-2016
3.Ph.D (Education) Samra Javed A Shift from Teacher Cantered to Experiential Teaching Method Educational Psychology 2013-2015

MPhil

Degree Students Thesis Topic Area of Research Years

1.MPhil

(Organizational Psychology)

Muhammad Sohail Relationship between EEO, Perceived Minority Segmentation, Diversity Climate, and Job Satisfaction among Female Bank Mangers Organizational Psychology In Progress

2.MPhil

(Organizational Psychology)

Muhammad Umair Abbasi Relationship between Intrinsic Motivation, Emotional Labor and Organizational Commitment among Nurses Organizational Psychology In Progress

3.MPhil

(Organizational Psychology)

Nausheen Rasheed Development of the Work Life Conflict Scale Organizational Psychology In Progress

4.MPhil

(Organizational Psychology)

Abid Taufiq Impact of Perceived Organizational Support on Perceived Organizational Politics, Turnover Intentions and Affective Organizational Commitment in Pakistani Banking Professionals Organizational Psychology In Progress

5.MPhil

(Organizational Psychology)

Unzela Anjum Urban Violence and Mental Well-being of Labour Workers and Coping Style Organizational Psychology In Progress

6. MPhil

(Organizational Psychology)

Romana Khokar Work Engagement Impact on Mental Well-Being of Employees Organizational Psychology 2014-2015

7. MPhil

(Organizational Psychology)

Mohsin Aslam Khan Influence of Mental Well-Being & Work-Family Conflict on Job Satisfaction Organizational Psychology 2014-2015

8.MPhil

(Organizational Psychology)

Ghazala Kanwal The Impact of Perceived Organizational Politics on Emotional Intelligence and Emotional Labor Organizational Psychology 2014-2015

9.MPhil

(Organizational Psychology)

Falak Zehra Mohsin Development and Validation of Emotional Labour Scale Organizational Psychology 2013-2014

10.MPhil

(Business Management)

Shagufta Rafif Ghauri Creative Organizational Climate Impact on Organizational Citizenship Behavior among Public and Private Universities Faculty Organizational Psychology 2013-2014

11.MPhil

(Education)

Shelina Bhamani Early School Behaviour Government Pre-Primary Classes: A Comparative Study Educational Psychology 2012-2013

Awards & Fellowships

Award name: Post-Doctoral Fellowship Full Scholarship (2015-2016)
Awarding body: Higher Education Commission of Pakistan (HEC)
Program: Post-Doctoral Fellowship
   
Award name:    Leadership Development for Higher Education Reform (LEADHER) project
Awarding body: International Association of University Presidents
Program:

Visited Caucasus University, Tiblisi, Georgia from April 22nd to 28th, 2014(The aim of the LEADHER project is to increase and improve South-South as well

Visited Caucasus University, Tiblisi, Georgia from April 22nd to 28th, 2014

(The aim of the LEADHER project is to increase and improve South-South as well as   North-South cooperation among higher education institutions in order to strengthen research capacity and research management in universities with particular focus on developing countries).

   
Award name:    The 2014 International Education Faculty Achievement Award
Awarding body: International Association of University Presidents.
   
Award name:    Group Study Exchange Programme (May 23rd-25th June 2011, Pennsylvania, USA.)     
Awarding body: Rotary Foundation International
   
Award name: HEC Best University Teachers Award for the year 2011 (Received 1,00000 Rupees)
Awarding body: Higher Education Commission of Pakistan (HEC)
  1. Member, American Psychological Association (APA)
  2. Member, Pakistan Psychological Association (Lifetime Member)
  3. Member, Australian and New Zealand Mental Health Association
  4. Member, Higher Education Commission(HEC) Pakistan National Curriculum Revision Committee of Psychology.

Institute of Business Management (IoBM)

Room# C 120, SSKEC Building

Korangi Creek, Karachi Pakistan – 75190

 (+92-21)111-002-004 Ext – 719

  nadia.ayub@iobm.edu.pk