Marium Mateen Khan

Marketing Department

Lecturer

Counseling Hours: Tuesday 9:00 AM – 1:00 PM

                                     Thursday  9:00 AM – 1:00 PM

marium.mateen@iobm.edu.pk

LinkedIn Profile Link, Google Scholar Link, Academia.edu Link, ResearchGate Link, & Facebook Profile Link

Marium Mateen Khan is currently a Lecturer at Institute of Business Management (IoBM). She started working in academia as a Subject Coordinator and teacher at APSAC (Army Public School and College). Marium has taught Marketing courses as a visiting faculty at PAF KIET to BBA, BS and MBA level students. She has also supervised BBA Final Year Projects (Research Theses) at PAF KIET. Marium has also worked at Askari Bank Ltd. and Metaphor consultancy. She has 7 years of research experience. She has freelance working experience of academic writing, creative writing and graphic designing. Seeing the gaps and issues in the current academic environment made her pursue a career in academia. Marium is currently enrolled in the PhD (Business Management) program at IoBM having specialization in Marketing. She did her MBA and BBA (Honors) both in Marketing from Karachi Institute of Economics and Technology (PAF-KIET). She has been a scholarship holder since her first semester throughout her BBA and MBA. She received Summa Cum Laude honor in both programs.

Degree
Institute
Year
Doctorate PhD candidate (Business Management)  at Institute of Business Management January 2015 – Present
Masters MBA from Pakistan Air Force – Karachi, Institute of Economics and Technology in Marketing 2012- 13
Bachelors BBA-4 from Pakistan Air Force – Karachi, Institute of Economics and Technology in Marketing 2008-12
Certificates
  • Web Engineering (2010)
  • Graphic Designing (2014)

Lecturer, Institute Of Business Management

April 2017 – Present

Teaching Principles of Marketing, Consumer Behavior, Methods in Business Research to BBA, MBA & BS students

Member of Thesis Review Committee – MPhil Theses, Institute Of Business Management

January 2018 – Present

Evaluate and suggest corrections to MPhil students regarding their research thesis during mock presentations

Reviewer & Member of International Committee – IBIMA Publishing (USA)

November 2017 – Present

Review research papers for the area of consumer research and consumer behavior (quantitative and qualitative) point of view and provide feedback to the authors and journals’ editor(s) for improvements in the paper

Reviewer – Pakistan Business Review (PBR), Institute Of Business Management

September 2017 – Present

Review research papers especially from marketing research (quantitative and qualitative) point of view and provide feedback to the authors and journal’s editor for improvements in the paper

Reviewer – Journal of Education and Educational Development (JoEED), Institute of Business Management

June 2017 – Present

Review research papers especially from quantitative research point of view and provide feedback to the authors and journal’s editor for improvements in the paper

Coordinator AACSB Accreditation – Marketing Department, Institute of Business Management

January 2017 – December 2018

  • To compile and update all the required AACSB forms for Marketing Department
  • Supervising and overlooking AACSB documents for academic processes and procedures’ audit
  • Guiding and facilitating the faculty members in filling the AACSB forms as per the designated standards

Visiting Faculty, PAF- Karachi Institute of Economics and Technology

January 2017 – June 2017

  • Teaching Principles of Marketing, Principles of Management, Marketing Management & Consumer Behavior, Methods in Business Research to BBA, BS and MBA Students
  • Have also supervised Final Year Projects (Research Thesis) of BBA Students

Research Assistant, Institute of Business Management

November 2015 – April 2017

  • Research various topics relating to Marketing and Management and produce publishable research articles and case studies (developing case studies relevant to Pakistani context for industry and classroom teaching)
  • Co-ordinate with students and facilitate them in their research projects
  • Guide and help students to convert their research projects into publishable research articles for industry and academia’s use
  • Helping out students in carrying out research work in their respective domains
  • Help the students in employing the appropriate methodology/methodologies in their research work
  • Help students with data analysis techniques and interpretation of data
  • Facilitating other faculty members with their research work
  • Development and updating of Marketing Department content for the university website

Coordinator Capstone Project Course, Institute of Business Management

November 2015 – August 2016

  • To be a liaison between the faculty supervisors  and the students to carry out specified industry research projects
  • To make sure the research projects are being carried out as per the designated time plan
  • Create a database of students and industry research projects
  • Help the students in employing the appropriate methodology/methodologies in their research work
  • Help students with data analysis techniques and interpretation of data
  • Development and updating of Capstone Project Course content for the university website
  • Leveraging Capstone and In Course Experiential Learning projects

Key Interactions:

  • External – Organizations involved in Capstone projects/Experiential Learning projects
  • Internal – Marketing Faculty and Experiential Learning students

Coordinator for NBEAC (National Business Education Accreditation Council), Institute of Business Management

November 2015 – May 2016

  • To compile all the course outlines and course material for Marketing Department
  • Supervising and overlooking NBEAC documents for academic process and procedures’ audit
  • Development of new courses for the Marketing Department

Subject Coordinator, Army Public School and Colleges System

August 2014 – February 2015

  • Ensure that appropriate schemes of work and teaching/learning/assessment strategies are in place for all year groups and being followed by departmental colleagues
  • Ensure that there is seamless progression between key stages
  • Ensure that appropriate homework is detailed in Schemes of Work and is regularly set and assessed
  • Take a lead in establishing/ maintaining high standards of behavior in classes within the department using the school’s rewards and sanctions policy
  •  Set work for absent colleagues when necessary
  • Monitor and evaluate the work of the department to make judgments on student progress and use these judgments to inform departmental teaching/ learning strategies, target setting etc. (monitoring to include lesson observation, work sampling, data analysis etc.)
  • Attend all meetings relevant to the job purpose and convene departmental meetings in line with school calendar primarily focused on teaching and learning
  •  Take a measure of responsibility for departmental teaching rooms with a view to creating an environment which stimulates student learning
  • Deploy departmental budgets in a way most likely to meet the job purpose
  • Arranging monthly PTMs involve parents to update them about the progress made by their child in the subject(s)
  • Keep abreast of educational developments in the respective subject and consider their benefits for students
  •  Devise a Departmental Improvement Plan that supports the School Improvement Plan that fully engages with the School’s Subject Review program
  • Produce and regularly update the Departmental Handbook
  • Be aware of the issue of work/ life balance with respect to staff for whom I have a measure of responsibility
  • As a Subject Leader contribute to leadership and management issues outside my department area
  • Such other duties/ responsibilities as may from time to time be reasonably required

Faculty, Army Public School and Colleges System

August 2014 – February 2015

  • Preparing and delivering lessons to a range of classes of different ages and abilities;
  • Marking work, giving appropriate feedback and maintaining records of pupils’ progress and development
  • Researching new topic areas, maintaining up-to-date subject knowledge, and devising and writing new curriculum materials
  • Selecting and using a range of different learning resources and equipment, including podcasts and interactive whiteboards
  • Supporting pupils on an individual basis through academic or personal difficulties
  • Preparing pupils for qualifications and external examinations
  • Managing pupil behavior in the classroom and on school premises, and applying appropriate and effective measures in cases of misbehavior
  • Participating in and organizing extracurricular activities, such as outings, social activities and sporting events
  • Participating in departmental meetings, parents’ evenings and whole school training events
  • Liaising with other professionals, such as learning mentors, careers advisers, educational psychologists and education welfare officers
  • Undergoing regular observations and participating in regular in-service training as part of continuing professional development

In-Course Projects

BBA/MBA Case Study Writing Supervision

  1. Siddiqui, A., S., J., Shahid, A., Anwar, S., Jokio, A., Unar, A., A., & Mirza, F., (2018). Tapal A Tea Brand for Diverse Segments. BBA (Consumer Behavior) Case Study (IoBM)
  2. Khan, A., T., Ahmed, J., Hassan, M., Tameez, M., & Anwar, M., (2018). Haleeb Foods Limited – A Case of Declining Milk Sales, MBA Executive (Consumer Behavior) Case Study (IoBM)
  3. Khan, L., & Batra, M., H., (2018). K&N – A Case of Frozen Food Industry, BBA (Consumer Behavior) Case Study (IoBM)
  4. Iqbal, A., Farhan, M., Shafiq, A., R., Sheikh, A., S., & Noorali, K., (2018). Nokia – What went wrong and Future Ahead, MBA Executive (Consumer Behavior) Case Study (IoBM)
  5. Khan, M., Nave, M., Rafiq, S., Kumar, S., & Inaam, S., (2018). YayVo.Com – Issues faced by E-Com Platforms in Pakistan, MBA Executive (Consumer Behavior) Case Study (IoBM)
  6. Muhammad Faizan, M., Zeeshan, M., Ali, M., & Rizwan, M., (2018). National Foods – Losing the First Mover Advantage, MBA Executive (Consumer Behavior) Case Study (IoBM)
  7. Rehman, F., Zafar, J., Rasul, S., H., & Kumari, S., (2018). Daraz.pk – Breaking the Barriers, MBA Executive (Consumer Behavior) Case Study (IoBM)
  8. Baig, A., Siddiqui, R., Siddiqui, W., Shoaib, O., & Khan, S., (2018). Pak-Suzuki – A Consumer Analysis, MBA Executive (Consumer Behavior) Case Study (IoBM)

BS/BBA/MBA Term Research Paper Supervision

  1. Zuhair, M., & Jaffery, W., (2018). Consumer Perception about Safeguard Soap. BBA (Consumer Behavior) Term Research Paper (IoBM)
  2. Siddiqui, A., S., J., Shahid, A., Anwar, S., Jokio, A., Unar, A., A., & Mirza, F., (2018). Consumer Dislike for Local Products. BBA (Consumer Behavior) Term Research Paper (IoBM)
  3. Basit, M., H., Raza, M., B., & Tabassum, A., S., (2018). Influence Of Green Marketing On Consumer’s Purchase Behavior, BBA (Methods in Business Research) Term Research Paper (IoBM)
  4. Anwar, M., W., Khan, S., & Khan, M., H., R., (2018). Influence of Indians and Pakistani Celebrities Endorsement on Consumer Purchase Intention. BS (Methods in Business Research)Term Research Paper (IoBM)
  5. Raza, T., Nasir, S., Malik, T., Ahmed, M., & Naqvi, S., Z., (2018). Usage of Internet Banking In Pakistan. BBA (Methods in Business Research) Term Research Paper (IoBM)
  6. Aijaz, K., Zafar, S., & Ahmed, A., (2018). Customer Based Brand Equity of KFC. MBA (Methods in Business Research) Term Research Paper (IoBM)
  7. Hasan, A., Sufiyan, H., Anjum, Q., & Faizan, S., M., (2018). Impact of Single and Multiple Celebrity Endorsements. BBA (Methods in Business Research) Term Research Paper (IoBM)
  8. Haseeb, A., Aslam, A., & Muzzamil, A., (2018). Effect of E-WOM on Consumer Buying Behavior. BBA (Methods in Business Research) Term Research Paper (IoBM)
  9. Faisal, N., Fatmi, N., Khan, K., & Sattar, A., (2018). Impact of Sales Promotion on Consumer Buying of University Students. BBA (Consumer Behavior) Term Research Paper (IoBM)
  10. Ahmed, F., Sajjad, S., Anwar, S., S., & Ahmed, J., (2018). Factors for Preference of Pizza Restaurants. BBA (Consumer Behavior) Term Research Paper (IoBM)
  11. Hashmi, R., Sheikh, M., A., & Khan, S., A., (2018). Influence of Personality Traits on Impulsive Buying. BBA (Consumer Behavior) Term Research Paper (IoBM)
  12. Zahid, Z., Shah, S., Basit, M., H., & Daruwala, A., R., (2017). Factors Influencing Visual Merchandising.  BBA (Consumer Behavior) Term Research Paper (IoBM)
  13. Bilal, A., A., Gehani, P., Agha, S., & Razi, H., (2017). Impact of Online Consumer Reviews (OCRs) on Consumer Purchase Decision of Smartphones. BBA (Consumer Behavior) Term Research Paper (IoBM)

Other In-Course Projects

  1. Context analysis of Pakistan’s textile industry
  2. Carried out retail auditing of Lays Chips
  3. Cost analysis of carpet manufacturing
  4. Applied Jim Collins Good to Great Diagnostic Tool on a local entrepreneur
  5. Developed the concept and made an advertisement on Gul Ahmed
  6. Made a video documentary on the case study “ The Contradiction of Business”
  7. Helped an individual to take care of his family by developing self-reliance (Social Advocacy)

PhD Thesis Topic

Consumer Animosity towards Foreign and Local Products

Abstract

It is believed and often observed that when consumers have feelings of animosity (antipathy/dislike/hatred) towards a country then that animosity if converted into the purchase behavior of the consumers as well and they avoid purchasing products having origins in the country of animosity. However, when this phenomenon is observed in developing countries like Pakistan then the country animosity does not appear to influence consumer product animosity (Ganideh, 2008; Saeed et al., 2013).

Consumer animosity is explored at product category and involvement level in order to understand the hedonic dynamics of consumer animosity.

Other Research Interest Areas:

  • Consumer Behavior
  • Design Thinking
  • Branding
  • Sensory Marketing and Branding
  • Strategic Marketing
  • Motivation, Productivity and work Performance
  • Experiential Learning
  • Small Enterprises and Microfinancing
  1. Developed course outline for the course of Principles of Marketing (for BBA & BS level)
  2. Developed course outline for the course of Consumer Behavior (for BBA & MBA level)
  3. Developed course outline for the course of Methods in Business Research (for BBA, BS & MBA level)
  4. Developed course outline for the course of Advance Quantitative Research (for MPhil & PhD level)
  5. Developed course outline for the course of Multivariate Analysis (for PhD level)

 Other Innovations

Enabling students to grasp concepts through:

  • Role enactment/Role play
  • Experiential learning term projects which are broken down into phases
  • Scenarios based learning
  • Case based learning
Publications
  1. Waheed, S., Khan, M. M., & Ahmad, N., (2018). Elements of Packaging and Consumer Purchase Intention – A Case of Chocolate Buying Behavior. Market Forces, 13(2), 97-114. Link: http://www.pafkiet.edu.pk/marketforces/index.php/marketforces/article/view/376,  (PRJ) – (BDS)
  2. Khan, M. M., & Ahmed, M., E., (2018). Capstone Project Based Experiential Learning – Case of Institute of Business Management (IoBM). Journal of e-Learning and Higher Education, 2018(2018), 1-23. DOI: 10.5171/2018.412705, (PRJ) – (AAS)
  3. Saleem, M., Khan, M. M., Ahmed, M. E., Ali, S., Shah, N. & Rafiq, S., (2018). Online Grocery Shopping and Consumer Perception: A Case of Karachi Market in Pakistan. Journal of Internet and e-Business Studies, 2018(2018), 1-13. DOI: 10.5171/2018. 931248, (PRJ) – (AAS)
  4. Khan, M. M., (2018). Effect of Celebrity Endorsement on Consumer Purchase Intention – Evidence from Qmobile Linq Advertisement Endorsed by Priyanka Chopra. Pakistan Business Review, 19(4), 1065-1082. (IoBM, HEC Recognized X- Category Journal). Link: http://journals.iobmresearch.com/index.php/PBR/article/view/1882/333, (PRJ) – (BDS)
  5. Khan, M. M., Mahmood, N., & Jalees, T., (2017). Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach. Global Management Journal for Academic and Corporate Studies, 7(2), 111-120.  (Bahria University, HEC Recognized Y-Category Journal). Link: http://gmjacs.bahria.edu.pk/wp-content/uploads/2018/01/paper-08.pdf, (PRJ) – (BDS)
  6. Khan, M. M., & Ahmed, M., E., (2017). Capstone – Experience with Experiential Learning Project Course at Institute of Business Management (IoBM). (Presented at 30th IBIMA Conference, 2017, Madrid, Spain. 8th-9th November, 2017). 30th IBIMA, 2017, Madrid, Spain. (ISI & Scopus Indexed Conference 8th-9th, November, 2017). (Complete article published in the proceedings), (PRJ) – (AAS)
  7. Saleem, M., Khan, M. M., Ahmed, M. E., Ali, S., Shah, N. & Rafiq, S., (2017). Consumer Perception of Online Grocery Shopping in Karachi, Pakistan (Presented at 30th IBIMA, 2017, Seville, Spain. (ISI & Scopus Indexed Conference 8th -9th, November, 2017). (Complete article published in the proceedings), (APMP) – (PRAPM) – (AAS)
  8. Ahmed, M. E., & Khan, M. M., (2017). Ethics in Advertising:  Exploring The Telecommunication Industry’s Employment of Ethics in Advertisements. (Abridged version). Marketing Review, 2017(2), 14-16. (APMP) – (BDS)
  9. Maheshwari, M., Khan, M. M., & Shamsi, A. F., (2017). Role of Consultancy Partner in Microfinancing. Journal of Southeast Asian Research. 2017(2017), 1-11. DOI: 10.5171/2017.560941, (PRJ) – (BDS)
  10. Maheshwari, M., Khan, M. M., & Shamsi, A. F., (2017). Impact and Significance of Consultancy Partner in Microfinancing. (Presented at 29th IBIMA Conference, 2017, Vienna, Austria. 3-4 May, 2017). 29th IBIMA, 2017, Vienna, Austria. (ISI & Scopus Indexed Conference 3rd-4th, May, 2017). (Complete article published in the proceedings), (APMP) – (PRAPM) – (BDS)
  11. Ahmed, M. E., & Khan, M. M (2017). Traces of Company Strategy for the Bottom of Income Pyramid (BoP) in Pakistan – A Probing Analysis (Presented at IBAICM 2016, IBA’s 3rd International Conference on Marketing, Kuala Lumpur, Malaysia; 19th-20th, December, 2016). (ISI & Scopus Indexed Conference) (Complete article published in proceedings), (APMP) – (PRAPM) – (AAS)
  12. Ahmed, M. E., & Khan, M. M., (2017). Ethics in Advertising:  Exploring The Telecommunication Industry’s Employment of Ethics in Advertisements. Journal of Southeast Asian Research. 2017(2017), 1-15. DOI: 10.5171/2017.722525, (PRJ) –  (BDS)
  13. Ali, S., Saleem, M., Ahmed, E. & Khan, M. M., Shah, N. & Rafiq, S., (2017). Online Grocery Shopping – A Study of Pakistani Online Market. Journal of Internet and e-Business Studies. 2017(2017), 1-15. DOI: 10.5171/2017.839022 , (PRJ) – (AAS)
  14. Khan, M. M., Jalees, T. & Rahman, M., (2016). Preference Determinants for Soft Drinks Brands: An Empirical Study of Karachi Market through Mall Intercepts Method. Global Management Journal for Academic and Corporate Studies, 6(2), 49-60.  (Bahria University – Y-Category Journal). Link: https://www.researchgate.net/publication/320491465_Preference_Determinants_for_Soft_Drinks_Brands_An_Empirical_Study_of_Karachi_Market_through_Mall_Intercepts_Method, (PRJ) – (BDS)
  15. Ahmed, M. E., Samad, N., & Khan, M. M., (2016). Income, Social Class and Consumer Behavior A Focus on Developing Nations. International Journal of Applied Business and Economic Research. 14(10), 6679-6702. (Indexing – Scopus). Link: http://www.serialsjournals.com/serialjournalmanager/pdf/1499757521.pdf, (PRJ)–(BDS)
  16. Khan, M. M., (2016) Factors of Consumer Choice of Smart Phones – A Study on Brand Image and Brand Features. Market Forces. 11(2), 1-10. Link: http://pafkiet.edu.pk/marketforces/index.php/marketforces/article/view/330,  (PRJ)–(BDS)
  17. Ahmed, M. E., & Khan, M. M., (2016). Ethics in Advertising:  Exploring The Telecommunication Industry’s Employment of Ethics in Advertisements (Presented at 28th IBIMA, 2016, Seville, Spain. (ISI Indexed Conference 9th-10th, November, 2016), (Complete article published in the proceedings), (APMP) – (PRAPM) – (BDS)
  18. Ali, S., Saleem, M., Ahmed, E. & Khan, M. M., Shah, N. & Rafiq, S., (2016). Online Grocery Shopping – A Study of Pakistani Online Market (Presented at 28th IBIMA, 2016, Seville, Spain. (ISI Indexed Conference 9th-10th, November, 2016), (Complete article published in the proceedings)
  19. Ahmed, M. E., & Khan, M. M., (2016). Impact of Capstone Project Course Learning on Students’ Problem Solving Ability. 4th International Conference on Global Business & Social Entrepreneurship, Penang, 2016 (pp. 66-74), Penang: Global Business and Social Entrepreneurship Resources (GBSE). (Complete article was published in the proceedings), (APMP) – (PRAPM) – (AAS)
 Conferences
  1. Fasih, S., T., Khan, M., M., Gulzar, S., & Jalees, T., (2018). Employers Branding: A key to retain and attract the best talent in SMEs of Pakistan. (Presented at 2nd International Research Conference on Business Management (IRCBM 2018) held on 23rd November, 2018 at PAF KIET), (APMP) – (PRAPM) – (BDS)
  2. Ahmed, M., E., Khan, M., M., & Nawaz, K., (2018). Delivery ChaCha: Call Milao Sab Kuch Mangwao. (Presented in SOCIOINT 2018 5th International Conference on Education, Social Sciences and Humanities held on 02-04 July 2018 in Dubai, UAE) (ISI Indexed Conference), (APMP) – (PRAPM) – (BDS)
  3. Khan, M. M., & Ahmed, M., E., (2017). Capstone – Experience with Experiential Learning Project Course at Institute of Business Management (IoBM). (Presented at 30th IBIMA Conference, 2017, Madrid, Spain. 8th-9th November, 2017). 30th IBIMA, 2017, Madrid, Spain. (ISI & Scopus Indexed Conference 8th-9th, November, 2017). (APMP) – (PRAPM) – (AAS)
  4. Saleem, M., Khan, M. M., Ahmed, M. E., Ali, S., Shah, N. & Rafiq, S., (2017). Consumer Perception of Online Grocery Shopping in Karachi, Pakistan. (Presented at 30th IBIMA Conference, 2017, Madrid, Spain. 8th-9th November, 2017). 30th IBIMA, 2017, Madrid, Spain. (ISI & Scopus Indexed Conference 8th-9th, November, 2017). (APMP) – (PRAPM) – (AAS)
  5. Khan, M. M., & Hyder, S. I., (2017). Consumer Animosity towards Foreign Products- A Study to Develop a Conceptual Ontology. (Presented at IRCBM – PAF KIET, on 18-19 July, 2017). (APMP) – (PRAPM) – (BDS)
  6. Khan, M. M., (2017). Effect of Celebrity Endorsement on Consumer Purchase Intention – Evidence from Qmobile Linq Advertisement Endorsed by Priyanka Chopra. (Presented at ICIETBM 2017, Iqra University on 20-21 May, 2017). (APMP) – (PRAPM) – (BDS)
  7. Fareed, S., Khan, M. M., & Maheshwari, M. B., (2017). Determinants of Stock Market Performance in Small Open Economy. (Presented at ICIETBM 2017, Iqra University on 20-21 May, 2017). (APMP) – (PRAPM) – (BDS)
  8. Maheshwari, M., Khan, M. M., & Shamsi, A. F., (2017). Impact and Significance of Consultancy Partner in Microfinancing. (Presented at 29th IBIMA Conference, 2017, Vienna, Austria. 3-4 May, 2017). 29th IBIMA, 2017, Vienna, Austria. (ISI & Scopus Indexed Conference 3rd-4th, May, 2017)
  9. Khan, M. M. (2017). Exploring the Reasons for Frequent Job Switching – A Female Business Manager’s Perspective. (Presented at 20th National Research Conference, 2017, Islamabad, Pakistan. 19 April, 2017). (APMP) – (PRAPM) – (BDS)
  10. Ahmed, M. E., & Khan, M. M (2016). Traces of Company Strategy for the Bottom of Income Pyramid (BoP) in Pakistan – A Probing Analysis (Presented at IBAICM 2016, IBA’s 3rd International Conference on Marketing, Kuala Lumpur, Malaysia; 19th-20th, December, 2016). (ISI & Scopus Indexed Conference), (APMP) – (PRAPM) – (BDS)
  11. Khan, M. M., Mahmood, N., Mujahid, A., & Jalees, T. (2016). Perceived Usefulness Mobile and Mobile Advertising: Understanding the Relationship through Structural Approach (Presented at 2nd MAJUICBM 2016, Karachi, Pakistan; 16th-18th December, 2016), (APMP) – (PRAPM) – (BDS)
  12. Maheshwari, M., & Khan, M. M., (2016). Determinants of Profitability of Service Sector Companies listed on Karachi Stock Exchange. (Presented at MAJUICBM 2016, Karachi, Pakistan, 16th-18th December, 2016), (APMP) – (PRAPM) – (BDS)
  13. Ahmed, M. E., & Khan, M. M., (2016). Ethics in Advertising:  Exploring The Telecommunication Industry’s Employment of Ethics in Advertisements (Presented at 28th IBIMA, 2016, Seville, Spain. (ISI Indexed Conference 9th-10th, November, 2016), (APMP) – (PRAPM) – (BDS)
  14. Ali, S., Saleem, M., Ahmed, E. & Khan, M. M., Shah, N. & Rafiq, S., (2016). Online Grocery Shopping – A Study of Pakistani Online Market (Presented at 28th IBIMA, 2016, Seville, Spain. (ISI Indexed Conference 9th-10th, November, 2016), (APMP) – (PRAPM) – (AAS)
  15. Ahmed, M. E., & Khan, M. M., (2016). Impact of Capstone Project Course Learning on Students’ Problem Solving Ability. (Presented at 4th International Conference on Global Business & Social Entrepreneurship Penang, 2016, Penang, Malaysia, 3rd-4th Sept 2016), (APMP) – (PRAPM) – (AAS)
  16. Khan, M. M., & Jalees, T., (2016). Reasons Behind Consumer Brand Preference in Soft Drinks (Presented at International Conference on Innovation and Emerging Trends in Business Management (ICIEBM), Karachi, Pakistan, June 4th-5th, 2016, (APMP) – (PRAPM) – (BDS)
  17. Khan, M. M., (2016). Factors of Consumer Choice of Smartphones – A Study on Brand Image and Brand Features. Presented at 1st National Research Conference on BusinessManagement, 2016 (NRCBM), Karachi, Pakistan, March 6th-7th, 2016, (APMP) – (PRAPM) – (BDS)

BBA Thesis Supervisions

  1. Bashir, M., A., (2017). Factors Affecting Consumer Buying Behavior in Case of Mega Stores, BBA Thesis, PAF-KIET, Karachi, Pakistan
  2. Bilal, M., (2017). Effect of Brand Image on Customer Loyalty in Retail  Supermarkets in Karachi, Pakistan, BBA Thesis, PAF-KIET, Karachi, Pakistan
  3. Danish, M., (2017). Impact of Perceived Risk on Online shopping, BBA Thesis, PAF-KIET, Karachi, Pakistan
  4. Haider, S., S., (2017). Effect of Foreign vs Local Brand on Consumer Behavior in Case of Footwear, BBA Thesis, PAF-KIET, Karachi, Pakistan
  5. Habib, R., (2017). The impact of Internet Marketing on Consumer Purchase Intention of Cosmetic Brands, BBA Thesis, PAF-KIET, Karachi, Pakistan
  6. Ali, S., (2017). Factors Leading towards Frequent Switching of Cellular Brands, BBA Thesis, PAF-KIET, Karachi, Pakistan
  7. Laiba, (2017). Impact of Online Shopping on Purchasing Behavior of Local and International Clothing Brands, BBA Thesis, PAF-KIET, Karachi, Pakistan
  8. Jabeen, R., (2017). Effect of Event based Marketing on Consumer Buying Behavior for Electronic Products, BBA Thesis, PAF-KIET, Karachi, Pakistan
  9. Bilal, M., (2017). Impact of Social media Marketing on Brand consciousness of Consumer Buying in Luxurious Items
  10. Shah, S., A., A., (2017). Impact of B2B Branding on B2B Customers, BBA Thesis, PAF-KIET, Karachi, Pakistan
  11. Sabir, F., (2017). Impact of celebrity Endorsement on Consumer Buying Behavior – A Study of Celebrity Endorsement in Shampoo Advertisements, BBA Thesis, PAF-KIET, Karachi, Pakistan
  12. Majeed, M., K., (2017). Factors Affecting the Trust of Consumers on Online Travel Websites, BBA Thesis, PAF-KIET, Karachi, Pakistan
  13. Minhaj, M., A., (2017). Factors behind Brand Switching in Telecommunication Industry of Pakistan, BBA Thesis, PAF-KIET, Karachi, Pakistan
  14. Manzoor, T., (2017). Analysis of Reverse Logistics for Home Appliances Manufacturing Enterprises, BBA Thesis, PAF-KIET, Karachi, Pakistan
  15. Asghar, M., M., (2017). Plummeting the Bullwhip Influence in SMEs through Third Party Logistics, BBA Thesis, PAF-KIET, Karachi, Pakistan
  16. Mustafa, S., Z., (2017). Factors Affecting the Usage of Online Payment Systems and the Need of Online Payment Systems, BBA Thesis, PAF-KIET, Karachi, Pakistan
  17. Farooqi, S., A., (2017). The Role of Innovation in Reverse Logistics Performance, BBA Thesis, PAF-KIET, Karachi, Pakistan
  18. Aslam, M. (2017). Impact of Service Recovery Efforts on Loyalty of Female Customers in a Restaurant Setting of Pakistan, BBA Thesis, PAF-KIET, Karachi, Pakistan

Research Impact

Marium already has 6 citations of her published research papers, having an h-score of 1 on Google Scholar and on Research gate her research work has received 18,669 reads. She has a 1.86 RG score.

Scholarships & Grants

Scholarships

  1. Scholarship holder since 2012 – 2013 (MBA Program); 85% tuition fees waived
  2. Scholarship holder since 2008 – 2012 (BBA Program); 85% tuition fees waived

Grants

  1. Received grant from HEC of Rs. 130,862 for Oral presentation of case study titled: Delivery ChaCha: Call Milao Sab Kuch Mangwao in SOCIOINT 2018 5th International Conference on Education, Social Sciences and Humanities held on  02-04 July 2018 in Dubai, UAE (ISI Indexed Conference)
  2. Received research grant of USD 490, from Institute of Business Management (IoBM) for 30th IBIMA, 2017, Madrid, Spain for the presentation & publication of research paper titled, Capstone – Experience with Experiential Learning Project Course at Institute of Business Management (IoBM) (ISI & Scopus Indexed Conference 8th-9th, Novemeber, 2017)
  3. Received research grant of USD 390, from Institute of Business Management (IoBM) for 30th IBIMA, 2017, Madrid, Spain for the presentation & publication of research paper titled, Consumer Perception of Online Grocery Shopping in Karachi, Pakistan (ISI & Scopus Indexed Conference 8th-9th, Novemeber, 2017)
  4. Received research grant of USD 490, from Institute of Business Management (IoBM) for 29th IBIMA, 2017, Vienna, Austria for the presentation & publication of research paper titled, Impact and Significance of Consultancy Partner in Microfinancing (ISI & Scopus Indexed Conference 3rd-4th, May, 2017)
  5. Received research grant of USD 490, from Institute of Business Management (IoBM) for 28th IBIMA, 2016, Seville, Spain for the presentation & publication of research paper titled, Ethics in Advertising:  Exploring The Telecommunication Industry’s Employment of Ethics in Advertisements (ISI Indexed Conference 9th-10th, November, 2016)
  6. Received research grant of USD 390, from Institute of Business Management (IoBM) for 28th IBIMA, 2016, Seville, Spain for the presentation & publication of research paper titled, Online Grocery Shopping – A Study of Pakistani Online Market. (ISI Indexed Conference 9th-10th, November, 2016)
  7. Received travel grant of USD 990, from Institute of Business Management (IoBM) for 4th International Conference on Global Business & Social Entrepreneurship Penang, 2016, Penang, Malaysia, 3rd-4th Sept 2016 for the presentation of the paper titled, Impact of Capstone Project Course Learning on Students’ Problem Solving Ability

Other Achievements

  1. Awarded Excellent Constructive Review by IBIMA Publishing (USA) for reviewing papers for their 32nd international Conference (2018)

Counselling and Mentorship

  1. Provide guidance to students (BBA/BS/MBA) regarding their coursework, course selection
  2. Provide guidance for term projects
  3. Provide guidance and ideas for different challenges being held by companies like Unilever, Nestle etc.
  4. Provide guidance to MPhil and PhD students regarding their research courses, topic selection, research methodology, theoretical and conceptual grounding
  5. Provide guidance and mentorship to newly hired RAs in the research center regarding research

Conferences Arranged

  1. Coordinator for International Conference of Experiential Learning (ICEL) 2016
  2. Coordinator for Final year Project Exhibition at PAF KIET (2009)

Workshops Conducted

  1. Bootcamp for Research Tools and Techniques in Business (a two day workshop) – 2018

 Workshops Attended

  1. Implementing Balanced Scorecard for Successful Strategy Execution by Mohummed Haris Farooq, held at IoBM, Karachi on 16th August, 2018
  2. Train the Trainer by Dr. Samra Javaid, Dr. Irfan Hyder & Waqas Yusufi, held at IoBM, Karachi on 8th August, 2018
  3. Intellectual Property Rights: Awareness and Procedures by Syed Nasrullah held at IoBM, Karachi on 27th March, 2018
  4. SSK Faculty Excellence Program by Dr. Gazan Bozai held at IoBM, Karachi Module 1, 2, 3 & 4 in February, 2018
  5. Introduction to Design thinking by Mr. Furqan Qureshi held at IoBM, Karachi on 31st January, 2018
  6. Content Marketing and Brand Storytelling – Award Winning Case Studies Based Workshop by Hando Sinisalu held at Movenpick Hotel Karachi on 9th November, 2017
  7. Exploring qualitative data through NVIVO by Maheen Salman held at IoBM, Karachi on 4th November, 2017
  8. Faculty Success DNA by Dr. Ghazanfer Bozai, held at EMEC, IoBM, Karachi on 21st – 22nd  August, 2017
  9. Appreciation of Literature & How to Develop Readers and Writers by Dr. Adrian Hussain, held at EMEC, IoBM, Karachi on 8th August, 2017
  10. Managing the Talent in VUCA times by Nutshell held at Marriott, Karachi on 1st February, 2017
  11. Strategic Vision by Dr. Irfan Hyder held in EMEC , IoBM on 24th May, 2016
  12. Blue Ocean Strategy: Concepts, Tools & Application at IoBM By Mr. Javaid Ahmed held in EMEC,  IoBM on 25th May, 2016
  13. Business Balanced Scorecard: Concepts, Tools & Application at IoBM by Mr. M. Ekhlaque Ahmed held in EMEC, IoBM on 26th May, 2016
  14. Publishing in ISI Impact Factor Journals by Mr. Nawaz Ahmad held in EMEC, IoBM on 30th May, 2016
  15. Developing a Faculty Brand: By Mr. Ejaz Wasay held in EMEC, IoBM on 31st May, 2016

Seminars, Summits & Conventions Attended

  1. CPEC: Challenges for SMEs held at EMEC, IoBM, Karachi on 27th November, 2018, organized by ORIC IoBM and SMEDA
  2. Reinventing Management in the Age of Technology by Management Association of Pakistan (MAP) and Terrabiz held at Marriott, Karachi on 3rd October, 2018
  3. Managing the Talent in VUCA times by Nutshell held at Marriott, Karachi on 1st February, 2017
  • Member of International Committee – IBIMA Publishing – 2017 – To Date
  • Member of IoBM Research Group (Marketing) – 2016 – To Date

Other Links

Institute of Business Management (IoBM)

CBM Building, Academic Block,Room # 412(Cubicle #1), Institute of Business Management
Korangi Creek, Karachi Pakistan – 75190

 (+92-21)111-002-004

 Ext – 312

marium.mateen@iobm.edu.pk