Dr. Syed Amir Saeed

Marketing Department

Assistant Professor

Counseling Hours: Monday and Thursday
                                   10:30 am to 12:15 pm
                                   02:00 pm to 03:30 pm


Dr. Syed Amir Saeed after completing his MBA, joined Gulf Ship chandlers Dubai, where he was responsible for managing marketing activities and supplies to United Arab Shipping Corporations. He joined teaching in year 2000, secure MPhil in Marketing degree, and executed multiple research projects in collaboration with Gallup Pakistan, for the major clients including world bank and British council. He also provided advertising consultancy for different national and multinational brands. He completed his PhD in Marketing from Institute of Management Sciences in October 2015.

  • PhD (Marketing) – October 21, 2015
    Topic: Enhancing Tax Morale through Marketing Tactics, Institute of Management Sciences, Peshawar
  • MS (Marketing) – September 2006
    Institute of Business and Management Sciences, Peshawar
  • MBA (Marketing) – November 1996
    Institute of Management Studies, University of Peshawar.

Courses and Certificates:

  1. Qualitative Research Methodologies and Data Analysis using NVivo 11, Office of Research Innovation and Commercialization (ORIC), IoBM, Karachi. April 7 – 8, 2018.
  2. Leadership and Emotional Intelligence, SSK Faculty Excellence Program , February 2018.
  3. Business Transformation, Management Association of Pakistan, October 18, 2017.
  4. Content Marketing and Brand Storytelling, by Hando Sinisalu, TeraBiz , November 9, 2017.
  5. Lean Management, CONSAK Incorporation, February 6, 2016.
  6. Blue Ocean Strategy and Balanced Scorecard in Higher Education Institutions, May 12, 2016
  7. Inspirations – Teaching as a Profession, IoBM Faculty Professional Development Program, May 19 – 20, 2014.
  8. Poverty Alleviation through sustainable Agricultural development, Bara Gali Summer Camp, NWFP Agricultural University Peshawar 2006
  9. Enhancing employee productivity, National Productivity Organization (NPO), Peshawar, 2005.
  • Institute of Business Management, Karachi – 2014 – To Date
    Designation: Assistant Professor
  • Institute of Management Sciences, Peshawar – 2010 – 2012
    Designation: Assistant Professor
  • Edwardes College Peshawar – 2006 – 2010
    Designation: Lecturer
  • Institute of Business and Management Sciences, Peshawar – 2000 – 2006
    Designation: Lecturer
  • Gulf Ship chandlers Co. Dubai – 1996 – 1999
    Designation: Marketing Executive
  1. Ideas By Gul Ahmed: Survey of Brand image, 2018.
  2. Qureshi Enterprises: Introduction and Marketing strategies for Razmin Sauces in Karachi, 2018.
  3. Sukoon: Customer satisfaction survey and strategies for online handymen services, 2018.
  4. Sogo: LED Light Market Surveys and competitive analysis, 2018.
  5. Sogo: Evaluating the problems in distribution and retailing of Sogo LED lights, 2018.
  6. Express News: Survey of consumer preferences of morning shows, 2017.
  7. Getz Pharma: Surveying OTC brands to cough syrups, 2017
  8. Express News: Survey of consumer viewership in relation to data from people meters, 2017.
  9. Medicam: Brand Extension and competitive analysis of toothpaste brands, 2017
  10. Medicam: Brand extension survey of Medicam toothpaste, 2017.
  11. Telemart: Guaging satisfaction of Telemart brand, 2017.
  12. Adcom: Evaluating the brand health of Adcom, 2016.
  13. Premier Agencies: Consumer survey of preferences of floor cleaning brands of antiseptics, 2016.
  14. Premier Agencies: Launcing German brand DAG and Henkel in Pakistan, 2016.
  15. Abbott Pharma Karachi, Transformation of Sales force structure from Product to Category, 2016.
  16. Mystery shopper for KFC CHAMPS Check, 2000 – 2006
  17. Packaging design for Julia Lawn, Ittihad textiles Faisalabad, Ocober 2008.
  18. Packaging Design for Lowitt pharma, Industrial Estate Peshawar, Subsidiary of New York USA. March, 2008.
  19. Focus group  session  conducted  (Twice)  for  British  council  for  their  new product e-learning product for the mid-level managers in Pakistan (Field Study). 2005
  20. Problems faced by Private sector in ease of doing business in Pakistan in association with Gallup Pakistan (Client: World Bank), 2001.
  21. Smoking habits and Brand Preferences among different nations in UAE in association with Middle East Market Research and Consultancy (Field Study). October 1998.
  22. Causes of failure of industries in Jamrud Industrial Estate, Peshawar. R&DD, Institute of Management Studies, University of Peshawar. 1997.
  1. Marketing
  2. Brand Management
  3. Innovation.
  4. Social Marketing
  1. Tohfay.com: Brand functions and involvement, 2018
  2. New York Pizza: Launch of a new flavor awareness through brand activation, 2018.
  3. BOGO: Launch of new season book, 2018.
  4. Zong: Experience virtual reality with Zong 4G. 2017.
  5. PK nuggets and chunks: Brand involvement with school children, 2017.
  6. Dollar Industries: Brand Involvement of Dollar Stastionary with school children, 2017.
  7. Omang Lassi: Brand involvement and crowd engagement, 2016.
  8. Iysh Kleem: Establishing brand Mantra of customization, 2016.
  9. Telemart: Gold Plated cell phone Brand Launch, 2015.
  • Creating a Country Brand Identity, Pakistan Business Review, Institute of Business Management, Karachi. April 2018, Volume 20, Issue 1.
  • Express News: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns, Saeed ur Rehman; Amir Saeed, Volume 3, No. 1, 2018.
  • Express News: Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns, Saeed ur Rehman; Amir Saeed, Volume 3, No. 1, 2018.
  • Enhancing tax morale through extrinsically motivating tax payers in Pakistan, Pakistan Business Review, Institute of Business Management, Karachi Volume 18, Number 4, January 2017.
  • Arrival of German Giant at Karachi. A Case Study of Henkel, Journal of experiential learning,Amir Saeed, Saeed ur Rehman, Volume 2, No 1, June 2017.
  • Creating a country brand: Conference proceedings 4th International Conference on Global Business & Social Entrepreneurship Penang, Malaysia 2016.
  • Vendi Vending Machine (Case Study), Journal of Experiencial Learning and Case Studies. Syed Amir Saeed, Huzaifa Farooq, Neelam Karim, Volume 1, Number 2, 2017.
  • Impact of  lighting  as  visual  merchandising  tool  on  consumer  purchase Behavior, Pakistan Business Review, Institute of Business Management, Karachi Volume 17, Number 2, July 2015.
  • Enhancing tax morale with marketing tactic African Journal of Business Management, Vol. 5, No. 35, pp. 13559-13565, December.
  • Problems of Advertising agencies in Peshawar. Published in Journal of Managerial Science
  • The Social Cost of experiential learning. Conference proceedings, 5th International Conference on Business Management, March 11-12, 2015. Institute of Business Management, Karachi
  • By the People for the people: Crowdsourcing as Strategy of Business Innovation. Conference Proceedings, Iqra University, Karachi.
  • Creating a Country Brand Identity, Pakistan Business Review, Institute of Business Management, Karachi. (Accepted).

Print Advertising created for:

  1. Pheonex Batteries, Karachi.
  2. Malako Stores Peshawar
  3. Sogo Karachi.
  4. Cafe Diviento, Peshawar.
  5. Kashmala’s Faisalabad.
  6. Mitsubishi Motors.
  7. Euro Sausages Lahore.
  8. Edwardes College Peshawar.
  9. Mahak Valley Departmental Store.
  10. Cleopatra Beauty and Health Saloon.
  11. Curves Club Health and fitness club.
  12. Jayson Paints Karachi.
  13. Noble Shoes Peshawar.
  14. Royal Residencia Housing.
  15. Sehrai Travels, Your operators.
  16. Concrete Wizardes Islamabad
  17. Al-Fursan Car Wash Sharjah
  18. RM Technologies, Maintenance services Dubai.
  1. Harvard Publishing Group
  2. The Case Center
  3. Blue Ocean Academy.
 Institute of Business Management (IoBM)

 CBM Building: Room No. 301, Institute of Business Management

Korangi Creek, Karachi Pakistan – 75190


 Ext – 240